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A lot has changed in the last 175 years, but from the very beginning, we’ve always been uncompromising when it comes to brewing Pilsner Urquell and delivering it to our customers quickly. That’s because we want beer lovers around the world to enjoy the same great golden lager we do. It’s a commitment to quality that has sometimes required us to get creative.
During the late 1920s and 1930s, when taxes on petrol rose to unprecedented heights, the brewery purchased a series of electric cars and trucks. First used exclusively at the brewery, these innovative vehicles were soon delivering Pilsner Urquell to pubs around the city. Not only were the electric cars and trucks 25% cheaper than petrol, but since the cost of electricity was reduced at night, they could actually be cheaper than the horse-drawn carriages the brewery had traditionally used for delivering fresh kegs.
At this time the brewery also began experimenting with cars made from beechwood since a lighter vehicle would use less fuel. Finding that engine performance dropped by 30% in wooden cars, the brewery invested even more heavily in electric cars until 1940. By then World War II was threatening to disrupt more than just the brewery. But that’s a story for another day.
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